Ravel by CF + Live by CF

Ravel by CF is the innovation hub of Cadillac Fairview, one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America.

This project consisted of developing the brand identities for the B2B corporate entity Ravel by CF and the consumer facing brand Live by CF. From a smiling word mark to lively shapes that echo the different facets of retail, every element created was inspired by the joy of connection.

The brands were designed to mirror each and include visual distinctions to fit their different target markets.

Designer Adam Damiani
Creative Director Nathalie Cusson
Agency Juniper Park \TBWA