CIBC

In 2021, CIBC went through a rebranding by Lippincott to help position them as a relationship-oriented bank for the modern world. As their agency, Juniper Park \TBWA was tasked to create and roll out a brand platform utilizing this new identity.

I helped the agency develop the look and feel of the Ambitions made real platform and apply this new direction across an extensive range of marketing materials and sub-brands, including the development of various brand guidelines to ensure consistency across the organization. As the lead designer, I oversaw the application of the new platform and reviewed the work done by production artists and creative teams.

GCD Hylton Mann, Andy Linardatos
CCO Graham Lang
Agency Juniper Park \TBWA