CBC

CBC

A new brand identity and creative platform was created for CBC that brought previously unrecognized properties to life and increased the relevance of CBC to a younger audience in Canada. The audience for CBC was aging out without enough interest for new viewers to get on board. The new visual langauge updated the brand’s colour palette and utilize the distinctive shapes in the CBC logo to leverage nostalgia and revive an aging brand. The distinctive shapes, colour triggers, and a kinetic new identity created a brand system that could work across the full range of CBC outputs.

Designers Adam Damiani, Kristina Cruz-Pura
Strategy Des Jones
ECDs Neil Walker-Wells, Jenny Glover
Agency Juniper Park \TBWA